Skip to main content

Book Review: e-co-nom-ics: a simple twist on normalcy by Kersten Kelly

Have you ever wanted to learn all about various economic theories? No? Neither have I! However, when Kersten Kelly asked me to review her debut book, e-co-nom-ics: a simple twist on normalcy, I was drawn to the idea of learning about something that I think is important to understand, in an easy-going way. And given that I'm hosting the Non-Fiction Non-Memoir Reading Challenge this year, I figured it would be a good book to read.

I will say, there were a few times when I felt like I was reading something for a class on basic economics. But it's nothing like a textbook! e-co-nom-ics is easy to read and understand. Kelly presents different economic theories and concepts using everyday examples, helping readers make real connections between the theories and their own experiences. She speaks of inequity aversion, dynamic inconsistency, elastic goods and inelastic goods, and much more. But she relates them to real life situations, making them more accessible to those of us who have no economics background whatsoever.

As someone with a marketing background, I found the examples related to buyer behavior to be most interesting. She uses examples showing why people purchase certain items such as cigarettes, fast food, houses, and other products and services in certain situations, but not in others. Her inspiration for writing this book was Freakonomics by Steven D. Levitt. Although she recommends reading that book before her own, I have to admit I have not done so. However, e-co-nom-ics has enticed me to go back and read it finally.

If you have any interest in economics, but don't want to read a dry, boring explanation of the theories, I definitely recommend e-co-nom-ics: a simple twist on normalcy.

My Rating: 3/5

Visit the author's website
Read an excerpt of e-co-nom-ics

This review was written based on a copy of e-co-nom-ics: a simple twist on normalcy that I received from the author in exchange for an honest review.


  1. Hi there, the September edition of Books You Loved has now posted. Here is the link Books You Loved September Edition Please do pop by and link in a post about a book you loved. Maybe this one? Cheers


Post a Comment

Thanks for stopping by! I'd love to hear your thoughts!

Popular posts from this blog

Freedom to Read Giveaway Hop

I Am A Reader, Not A Writer and Mundie Moms are hosting the Freedom to Read Giveaway Hop in honor of Independence Day in the United States, and I've decided to participate.

To stick with the theme of Independence Day, I'm doing what I did last year for this hop:

I'm giving away a book of your choice that is written by an author from the United States.
It can be any genre as long as the author is from the United States. You choose the book (up to $15), and I'll order it and have it mailed to you from Book Depository.

The contest ends on Thursday, July 5th at midnight Eastern Time. The winner will be notified by e-mail. If they do not respond within 48 hours, a new winner will be drawn.

Happy 4th of July! I hope you have a safe and fun holiday!

Enter here:
a Rafflecopter giveaway
Now check out all of the other giveaways you can enter at the links below!

Leap into Books Giveaway Hop!

This week, I'm participating in the Leap into Books Giveaway Hop hosted by I'm a Reader, Not a Writer.

I'm giving away a book of your choice 
up to $10 from Book Depository.
It's that simple. Just visit  Book Depository and choose any book that is selling for $10 or less.

This giveaway is open to international entries as long as Book Depository ships to your address (click here to check). The contest ends on Monday, March 5, 2012, at midnight Eastern Time. The winner will be picked using and notified by e-mail. If they do not respond within 48 hours, a new winner will be drawn. To enter, just leave a comment telling me what book you want to win.

Check out all the other participants in the giveaway hop!

Getting back to blogging

It seems that blogging has dropped to the bottom of my list for the past year, and was pretty low for the year or two prior to that. I love to read, and am continuing to do so, but as my regular readers know I haven't been around much. My last blog post was almost a year ago!!

There are many things that have taken me away from blogging. Work has been much more challenging and interesting these past few years, but that means I really don't want to get back on the computer when I get home at night - or on the weekends.

Family life has been more busy with kids having multiple activities in the evenings, leaving little time to just hang out and write about the books that I read.

I will admit to a bit of a Facebook addiction, which means way too much time spent scrolling through my newsfeed instead of doing something more productive. This is one of the things I'm working on and hoping that this will free up some time for getting back to the blog.

Overall, life is good. Work is …