Thursday, August 30, 2012

Book Review: e-co-nom-ics: a simple twist on normalcy by Kersten Kelly


Have you ever wanted to learn all about various economic theories? No? Neither have I! However, when Kersten Kelly asked me to review her debut book, e-co-nom-ics: a simple twist on normalcy, I was drawn to the idea of learning about something that I think is important to understand, in an easy-going way. And given that I'm hosting the Non-Fiction Non-Memoir Reading Challenge this year, I figured it would be a good book to read.

I will say, there were a few times when I felt like I was reading something for a class on basic economics. But it's nothing like a textbook! e-co-nom-ics is easy to read and understand. Kelly presents different economic theories and concepts using everyday examples, helping readers make real connections between the theories and their own experiences. She speaks of inequity aversion, dynamic inconsistency, elastic goods and inelastic goods, and much more. But she relates them to real life situations, making them more accessible to those of us who have no economics background whatsoever.

As someone with a marketing background, I found the examples related to buyer behavior to be most interesting. She uses examples showing why people purchase certain items such as cigarettes, fast food, houses, and other products and services in certain situations, but not in others. Her inspiration for writing this book was Freakonomics by Steven D. Levitt. Although she recommends reading that book before her own, I have to admit I have not done so. However, e-co-nom-ics has enticed me to go back and read it finally.

If you have any interest in economics, but don't want to read a dry, boring explanation of the theories, I definitely recommend e-co-nom-ics: a simple twist on normalcy.

My Rating: 3/5

Visit the author's website
Read an excerpt of e-co-nom-ics

This review was written based on a copy of e-co-nom-ics: a simple twist on normalcy that I received from the author in exchange for an honest review.

1 comment:

  1. Hi there, the September edition of Books You Loved has now posted. Here is the link Books You Loved September Edition Please do pop by and link in a post about a book you loved. Maybe this one? Cheers

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